Social Media

Social Media 101

A recent survey by the Pew Internet and American Life Project shows 78 percent of  adult Americans get some of their news online. Tricom Associates’ Social Media 101 will help bring you and your staff up to speed on social media  how to use it, why to use it and when to use it.

At Tricom, we see the changing communications landscape every day. We counsel our clients on creating their own communication channels, producing content and building audiences.

By integrating social media into an overall strategic communications plan, our clients are more likely to be seen and heard in today’s 24-7 news environment.  We offer assistance with:

  • Facebook
  • Twitter
  • YouTube
  • Ustream
  • Flickr
  • Blogs

We're also ready for the next big thing. Social media is constantly evolving, and Tricom stays on top of the changes. We test out the new tools and networks to see which will take off and which are a waste of time  saving our clients time and money.

Need an overall tutorial on incorporating social media into your communications and marketing efforts? Or have these tools in place, but need tips on how to integrate them to meet your needs and build your audience? Sign up for Tricom's Social Media 101. Please e-mail  This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call (703) 276-2772 x 21 to schedule your training session.

Live Streaming

What happens to all those folks who can't make it to your press conference or event? Let us help you implement and operate live streams on your website to bring live video from the event directly to your audience on the Internet. We use a service called UStream that makes this process simple, easy and, most importantly, inexpensive.

LiveTweeting and Blogging

Twitter and blogging are the fastest and most effective breaking news tools available today. Let us break your news as it happens. At press conferences and events, our expert tweeters and bloggers can tell your story quickly and effectively while it unfolds. Using the top hashtags and targeting reporters on Twitter, the Tricom team will ensure the Twitter community sees what you need them to see. Blogs can be created and implemented right on your company's website, so all viewers can quickly read and stay up to date with the latest news.

If you do not have a Twitter account or blog, we can help you set up an account, find followers and design a layout.

Videos and Podcasts

YouTube is a wonderful way to deliver videos to a larger audience. Tricom helps our clients deliver powerful, professional videos that break through the clutter. It does not matter if the message is humorous, somber or incendiary -- Tricom’s staff produces dynamic videos that garner hits.

Whether it is hosting a discussion with an expert about China’s effects on the American manufacturing industry or a news-style piece on an event, Tricom’s team produces interesting and informative podcasts, geared toward the audience of your choice. In addition to producing podcasts, we will also set up a channel for your organization on iTunes, so listeners can download the podcasts directly to their computers, smart phones and MP3 players.